Without humans on the planet, wildlife would thrive.
This makes wildlife conservation a human-related issue. With the rapid increase in human population and the desired increase of wildlife populations, the world is headed to human and wildlife relations that are bound to get more complicated over time.
Human-centered design is an approach that seeks to understand what people need and what they value, and as a result, what they will use and what they will buy. This approach is applicable for any community, in any part of the world.
By bringing a Human-centered design approach to wildlife conservation, we can further understand wildlife issues from a behavioral perspective and design services, products, programs and campaigns that are designed for the people that can directly affect, and often threaten, the future existence of wild animals around the world.
Design can mean many things. In this context, we are talking about design as tool to understand the behavioral root cause of an issue and creating new, and often innovative, solutions to address them. Human-centered design explores the social, economic, cultural and instinctual reasons for behaviors (ie. retaliatory killings) and creates solutions that directly address them.
My name is Mariana Prieto and I am dedicated to the intersection between design & wildlife conservation. My work is focused on uncovering scalable, long lasting, and ideally, economically sustainable solutions for human-wildlife conflict worldwide.
Design for Wildlife is a Collective of creative professionals equipped to take on large and complex wildlife related challenges, ideally partnering with conservation organizations and together, find radical new solutions to human-wildlife issues.